For over 40 years, Spectrum has operated in Grand Rapids, MI. It looks a little different today, with five operating facilities offering a range of manufacturing services, but the energy on the shop floor still feels essentially the same. Spectrum is a manufacturing company that cares.

Jay Bassett started the business as Bassett Tool & Die in his garage in 1968. After working for a few years at a local die shop, he noticed a lack of training and efficiency in the industry and thought, “If I had some machines, I could do this better myself.” He started collecting secondhand machinery at auctions and calling every contact in the industry until he secured his first purchase order.

By the late 1970s, Spectrum was manufacturing store shelving and exploring stamping when a new opportunity presented: automotive e-coating. Spectrum acquired its first paint line in 1981 and transformed into an E-Coat supplier with the same guiding principle – let’s do this better than the rest.

Through our commitment to innovation and reputation for excellence, we continue to expand and upgrade our capabilities. Spectrum is a pioneer in adopting the latest manufacturing technologies, expanding into automation (Spectrum Automation Solutions) and robotics (RAYN Technology) to further diversify the services we offer to our customers.

What is our secret to success? Our people. Spectrum’s ability to expand its capabilities, capacity, and footprint is a testament to our team members’ hard work and dedication. Whether you are talking to the Chief Financial Officer (CFO) hired as a clerk 35 years ago, a Lab Technician who started in 1982, or someone on the shop floor in his first week, you feel the difference at Spectrum. We are passionate about empowering and rewarding our employees, creating an environment of mutual respect that benefits all.

We invite you to read more about our diverse manufacturing solutions and discover how Spectrum can best serve you.



Jay Bassett founded Bassett Tool and Die to produce dies and fixtures for automotive manufacturers.
1968 Bassett Tool and Die
1978 700 Wealthy in Grand Rapids


Spectrum Industries founded at 700 Wealthy St. in Grand Rapids, MI. Electro-deposition (E-Coat) equipment installed to finish store fixtures and automotive components.


Expanded E-Coat operation to focus on finishing automotive components and sold manufacturing operation to Crown Store Equipment.
1981 Wealthy Street
1985 Jay Bassett


Purchased additional E-Coat operation in Belding, MI and established Decorative Finishes division in Grand Rapids, MI.


Purchased 13 McConnell to expand Decorative Finishes and developed hydrographic robotic transfer, the first global installation of its kind.
Spectrum Building 1998
1998 Magazine Spread


Developed RAYN Technology to decorate plastic parts using laser software.

Purchased 5265 Kellogg Woods in Kentwood, MI and established Spectrum South to serve as off-site warehouse space.


Acquired majority ownership of Marked Tool, Inc. at 2934 Highland Drive in Hudsonville, MI and formed Spectrum Automation Solutions (SAS).
Truck Bay at Spectrum Industries

Interested in joining our team?